DenMat has launched smilecentral.com, a patient-focused website for consumers seeking information about smile makeovers.
Introduced with a television advertising campaign featuring Snap-On Smile, Cerinate one-hour permanent veneers, and Lumineers, the site features an interactive avatar named Kim who helps prospective smile makeover patients request an appointment with a participating dentist in their area, according to the company.
Dentists can register for one of three dentist locator listings available per ZIP code, so that prospective patients can request an appointment online. Patients are led through a series of questions to help them identify what they would like to correct about their smiles, including crooked, uneven, stained, worn, or even missing teeth, and ultimately arrive on the restorative solution and the practice that would be right for them.
