The ADA has launched a new ADA Seal of Acceptance area on its website, designed to allow consumers and dentists to review detailed information on all ADA Accepted products and also compare attributes of up to six products simultaneously.
Visitors to the Web area can browse ADA Seal Products by product name, category, or manufacturer. For example, a visitor to the ADA Seal Web area might want to search for fluoride toothpastes that also reduce gingivitis and tooth sensitivity. The visitor would simply go to the "Browse by Category" area, click "toothpaste," and select those properties from the drop-down menu. The search will reveal all the ADA Seal toothpastes that fit those criteria. The user can also click the links for a detailed product information page that tells why it earned the ADA Seal, what it does, its ingredients, and label information. Contact information for the product's manufacturer also is provided.
The database includes more than 300 ADA Seal products that have been independently evaluated for safety and effectiveness by members of the ADA Council on Scientific Affairs, ADA staff scientists, and individuals selected from the council's pool of 130 expert consultants.
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