Online tool helps dental practices manage 'webutation'

Smile Reminder has introduced Active Presence, an online tool designed to enable dental practices to control and streamline their Internet reputation and improve patient acquisition in the process, according to the company.

Active Presence helps practices control and streamline their "webutation" through a three-part system:

1. Active Monitor combs the Internet looking for all reviews mentioning a specific practice. These reviews are then reported, along with other important facts such as an overall review score and a comparison review rating. This report allows a practice to routinely track their evolving online reputation.

2. Active Review enables practices to manage their webutation with automatic pushing of patient reviews to online directories such as Google, Yahoo, or Bing. Active Review also aids practices in directing patient reviews anywhere their online reputation needs help.

3. Active Push assists practices with managing their listings online. With hundreds of directories available all across the Web it becomes nearly impossible for a practice to manually submit and manage their practice information one listing at a time. Active push submits to these directories, which are then watched by Active Monitor.

"It's not enough anymore to just have reviews on a directory such as Google or Bing. Business listings and review sites need to be watched and managed, which is exactly what Active Presence will do for dental care professionals," said Jim Higgins, founder and CEO of Smile Reminder.