Sesame Communications has launched a blogging service that allows dental professionals to add their blogs onto their practice websites. This is the latest addition to the Sesame 24-7 suite, designed to help dentists effectively market their practice and stay connected with their patients online.
Sesame conducted research in November 2010 on onsite blogging and its impact on search engine optimization and website effectiveness, particularly in the increasingly competitive online dental market. That research confirmed that onsite blogging resulted in 32% greater website traffic, with users spending 38% more time on the site and looking at 30% more pages per visit, the company noted.
To that end, Sesame Search 2.0 is now bundled with an installation of onsite blogging software for Sesame Members to share in the benefit of additional website traffic and audience retention.
"Over the past five years we have documented a significant increase in the competitiveness of online dental marketing," said Diana Friedman, Sesame CEO, in a press release. "Social media, which includes blogging, is one of the most important tools in branding the practice and staying connected to current and prospective patients. Onsite blogging increases website traffic and positively impacts search engine optimization by regularly providing fresh content."
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