Microsoft's new search engine, Bing.com, is gaining momentum in the Web industry. Although Bing is still in its infancy, the arrival of a new search engine poses new challenges for Web optimization and search engine optimization (SEO) companies.
However, Sinai Marketing, an SEO company that works with general dentists and specialized practices in the U.S., is "poised for new search engines and changes to the Web industry," the company stated in a press release.
Sinai optimizes clients' Web sites by modifying the code and content for search engine spiders, the company said. Even though Sinai's optimization techniques are custom-made for top search engines such as Google and Yahoo, their methods for dental marketing are proving successful even in new search engines such as Bing, the company noted.
For example, David DiGiallorenzo, D.M.D., a periodontist practicing in Philadelphia and a Sinai dental SEO client, is placed in the top-most position in Bing, the company said. Other Sinai clients benefiting from top search engine rankings in Google and Bing are Jennifer Eisenhuth, D.D.S., a Minneapolis orthodontist, and Atoosa Nikaeen, D.D.S., an orthodontist practicing in Los Angeles, the company said.
"New search engines could use different spiders, and current search engines modify theirs constantly for better search engine results, so the potential for obsolete SEO tactics is ever present," said Ali Husayni, president of Sinai Marketing, in the release. "Keeping our methods in line with the changing trends is a top priority. We strive to give our clients the best possible service, and keeping our clients at the top of search engines is of paramount importance."
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