Smile Reminder will showcase its latest online video marketing feature, vSling, at the 2009 American Academy of Cosmetic Dentistry conference, held April 27 through May 1 in Honolulu.
vSling, a tool for capturing, managing, and distributing patient testimonials online, helps bring new patients in the door by sharing the good experiences of current clients with others, according to the company.
vSling facilitates these marketing efforts by allowing the practice to record video or text testimonials from patients during their office visit or at home using a webcam. Simple instructions for recording the testimonials are sent in an e-mail from the practice. Doctors can then review, approve, and launch the testimonials onto popular platforms such as YouTube, Google Video, and Yahoo video. Each testimonial is automatically encoded with keywords to increase search visibility and ultimately help testimonials be found by potential patients searching for dentists in their local area.
"Online video is quickly becoming a necessity," said Jim Higgins, Smile Reminder president and CEO, in a press release. "Practices can't rely solely on text-based search queries in order to be found online. You can't replace the impact that video testimonials have on a person finding and ultimately choosing a healthcare provider."
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