The ADA has launched an initiative to redesign its Web site based on feedback from members, according to an ADA News article.
Some new features will include improved navigation, enhanced usability, more focus on timely relevant content, multimedia content, social networking, community-building tools, and other emerging technologies, the article stated.
"The coming generation of dentists grew up in a world in which the Internet plays a significant role in their daily lives, and we want the new ADA.org to reflect this shift," said Laura Kosden, managing vice president and publisher of the ADA Publishing Division, in the article. "Reaching out to this next generation while continuing to meet the needs of our current membership are key components of our Web strategy."
The new Web site is currently slated to launch in 2010.
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