Practice owners must think of themselves not only as clinicians but also as business leaders. This means that successful leaders don’t just hand down orders, they must inspire their team.
Build motivation into your daily interactions with team members. The practice leader must make an effort to motivate their team members through encouragement, gentle correction and reminders, compliments, and empathy. By taking advantage of opportunities to make motivational comments, the dentist can inspire the team in many ways, every day.
Don’t forget to set a good example. As the prime role model, the doctor can teach good behavior and inspire imitation of that behavior without saying a word about it. For example, if the practice vision calls for providing an extraordinary level of customer service, team members can learn exactly what that means -- and what is expected of them -- by watching how the dentist interacts with patients and shapes systems to increase patient satisfaction.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email[email protected].
The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.
