The Organization for Safety, Asepsis and Prevention (OSAP), the leading organization dedicated to ensuring every dental visit is a safe visit, announced its new name -- the Association for Dental Safety (ADS). The announcement was made on Friday morning during the OSAP (now ADS) annual meeting in Tucson, AZ.
"Our decision to rebrand to ADS represents an exciting milestone in our 40-year journey as an organization," Michelle Lee, executive director of the ADS, said. "As we continue to evolve and grow, it's essential for our brand to resonate with the diverse dental community. We believe that ADS captures the spirit of who we are and signals our dedication to patient and provider safety, science-based learning, integrity, competent community, and collaborative leadership."
The new Association for Dental Safety logo. Image courtesy of the ADS.
ADS will introduce an updated logo and visual identity along with the new name to complete the rebranding process. The new logo includes a shield symbolizing strength, protection, and reliability while the floating stars convey insightfulness and forward-thinking.
ADS will keep the green color from its previous OSAP logo and introduce dentistry's trademark purple, which conveys compassion, purpose, and inspiration. Members can expect a seamless transition, with all existing benefits and services remaining unchanged.
"We are excited to embark on this new chapter as ADS," Lee added. "Our commitment to empowering our members, driving innovation, and advancing infection prevention and safety remains unwavering. We look forward to continuing our journey to keep people safe with renewed energy and enthusiasm under our new identity."
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