The Halloween Candy Buyback program has partnered with xylitol products manufacturer Xlear and Tess Oral Health, the maker of dental, profession, and oral hygiene products.
Founded in 2005, the program began as a way to help keep kids' mouths healthier. Dentists buy back kids' Halloween candy in exchange for incentives such as cavity-fighting xylitol candies from Xlear. Xlear and Tess Oral Health will partner with dental offices nationwide to reach the goal of sending 100,000 toothbrushes overseas, while collecting children's sugary Halloween candy to give to armed services overseas.
Participating offices are encouraged to set up collection jars at the checkout desk for patients to have the option of donating toothbrushes in take-home hygiene kits to troops. This enables children to exchange their Halloween candy and receive a token in return, while showing support for soldiers.
Participating offices need to register their practices regardless of past buybacks if they want to appear in the ZIP code search on the website. The program has a new division, the Platinum Buyback, designed to provide practices with supplies needed to host the new buyback program. Xlear and Tess Oral Health will donate 30 brushes for each paid Platinum Buyback registration, up to 30,000 brushes.
For the $100 platinum registration, the program provides the following:
- Practices will receive 50 baggies with $10 worth of xylitol candy, mints, gum, and other products, as well as coupons and informational materials.
- Buybacks will receive preferential listing in the ZIP code registry on the website. When your ZIP code is searched, your office will show up before nonplatinum buybacks on the registry.
- Practices will be entered into the Buyback of the Year contest. Only practices in the platinum program will be considered as they will be educating patients and assisting in the brush donation.
- Practices will be entered into multiple publicity opportunities in local markets.
Platinum registration costs $100 until July 31, 2015. From August 1, 2015 until the registration deadline on October 1, 2015, the cost will be $125. Platinum registration is at www.xlear.com/platinum-halloween-candy-buyback.
