Heartland Dental Care is testing the social media waters, using Facebook, Twitter, and LinkedIn to increase marketing awareness and communicate in new ways with its audience.
Through Facebook, Twitter, and LinkedIn, users can find details about and apply for career opportunities, stay abreast of industry news, and engage with other Heartland Dental Care dentists and dental professionals.
The content is aimed at new graduates and also tenured doctors who are considering a career or affiliation with Heartland, the company noted.
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