Heartland Dental Care is partnering with 1-800-DENTIST to help accelerate its growth by using 1-800-DENTIST's pay-per-lead program.
1-800-DENTIST's pay-per-lead plan is designed to help group practices effectively manage their investment and maximize their return. Through the pay-per-lead program, Heartland will control the quantity of leads each affiliate receives and can track leads in real-time through 1-800-DENTIST's group practice dashboard, the company explained.
Heartland Dental Care provides close to 300 affiliate dental offices with practice management services such as continuing education, professional coaching, and marketing. In 2010, Heartland Dental Care welcomed 45 new dental practices and experienced 20% growth, the company said.
