The Manhattan Tobacco Cessation Program at New York University's (NYU) College of Dentistry recently released print and Internet ads urging healthcare providers to make quitting a priority with their patients who smoke, according to a press release.
Donna Shelley, MD, MPH, clinical associate professor at the NYU College of Dentistry and School of Medicine, is encouraging healthcare providers to make a New Year's resolution to treat smoking as a chronic disease.
"Healthcare providers are in a position to significantly help smokers if they themselves will commit to a positive change -- if they'll commit to treating smoking as a chronic disease," she said.
The new ads, titled Smoking Is a Disease, are part of the third phase of the state's Don't Be Silent About Smoking campaign, which was launched in 2008. While most antismoking efforts target smokers, the new ads speaks directly to doctors, nurse practitioners, nurses, and physician assistants.
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