Fred Joyal, CEO and co-founder of 1-800-Dentist, is releasing a new edition of his book, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth.
In addition to the marketing strategies addressed in the first edition of the book, the new edition addresses the importance of social media in dental marketing. The new content helps give dentists insight into using the rapidly changing world of social networking to communicate with new and existing patients, Joyal noted in a press release.
"In today's marketplace the power of social media has surpassed everyone's expectations," he said. "For any business to succeed, it is essential that they understand and utilize these new tools."
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