Philips unveils Sonicare 9900 Prestige with SenseIQ technology

Philips has introduced Philips Sonicare 9900 Prestige, the company's latest and most advanced edition of its flagship electric toothbrush.

Philips Sonicare 9900 Prestige comes with SenseIQ technology that supports a personalized oral healthcare approach. The toothbrush works with the artificial intelligence (AI)-powered Philips Sonicare app to provide real-time guidance and personalized recommendations and progress reports. It can also autosync to keep brushing data up to date.

The new Philips Sonicare 9900 Prestige with SenseIQ technology provides a personalized cleaning experience. Image courtesy of Philips.

One of the more buzzworthy features is the addition of sensors on the brush that can detect the amount of pressure and automatically adjust the intensity when a user is pressing too hard. The brush also senses the person's brushing styles and cleaning motions to track coverage.

Philips Sonicare 9900 Prestige also features an all-in-one brush head to remove plaque and stains, while improving gum care. The head design includes angled bristles, triangular tips, and longer bristles.

Philips showcased the brush's premium feel with a vegan leather travel case that includes an integrated USB-C port and USB charging cable for easy, in-case charging.