New product: Oral-B debuts AI toothbrush

Procter & Gamble brand Oral-B has introduced a new toothbrush with artificial intelligence (AI) technology.

The Oral-B Genius X toothbrush has accumulated the brushing behaviors of thousands of people to assess individual brushing styles and coach users to achieve better brushing habits. The AI technology tracks where people are brushing in their mouth and offers personalized feedback through the Oral-B app on the areas that require additional attention.

Users brush an average of 2 minutes and 22 seconds with the toothbrush, longer than the recommended time of 2 minutes, according to Oral-B.