Colgate Bright Smiles, Bright Futures has launched Smile for Picture Day, a new back-to-school campaign that uses the tradition of picture day to promote healthy brushing routines.
In partnership with Teach for America, a national nonprofit dedicated to expanding educational opportunities for children facing the challenges of poverty, more than 2,000 educators from across the U.S. will champion Smile for Picture Day in kindergarten through grade 3 classrooms by sharing Colgate's Bright Smiles, Bright Futures curriculum.
Additionally, Colgate's fleet of mobile dental vans will travel to more than 150 elementary schools in September and October to provide Smile for Picture Day information and free dental screenings to children in need.
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