Going forward, Heraeus Kulzer's communications with dental professionals will emphasize the message "Giving a Hand to Oral Health," conveying its support for dental practices and laboratories.
The emphasis on hands is because they are dental professionals' "most valuable assets," explained Christopher Holden, Heraeus president, in a press release. These professionals are able to help patients with restorative and other treatments through the valuable combination of their hands and expertise, he said.
The company recently made it possible for dental practices to sell the company's whitening and oral care products to their patients online through the newly launched Venus Smile Store.
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