Dr. Fresh has announced its acquisition of Reach brand manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC.
The sale includes rights in the U.S., its territories, the Caribbean, and Canada, according to the companies. The acquisition does not include Reach brand floss or other interdental products.
The Reach brand debuted in 1972 as the brainchild of two engineers and a dentist who together sought to design a toothbrush that could better clean hard-to-reach places.
Doug Corbett, president and CEO of Dr. Fresh, described Reach as an iconic family brand that is a strong complement to the company's existing portfolio.
