The disposable dental flosser turns 40 this year, and Plackers is running the Plackers 40th Anniversary Match and Win Game with a grand prize of $40,000 to mark the occasion.
Through June 30, 2013, customers can win cash and other prizes by purchasing specially marked packages of Plackers flossers, the company announced.
In addition to the grand prize, Plackers will award 10 first-prize winners an Apple iPad. Fifty second-prize winners will receive an Apple iPod nano, and 500 third-prize winners will get a year's supply of innovative Plackers flossers, including two 90-count bags of Micro Mint, one 90-count bag of GentleSlide, one 75-count bag of Twin-Line, and one 75-count bag of Whitening flossers.