Colgate-Palmolive and Omron Healthcare, a provider of medical home healthcare and wellness products, have signed an agreement to market and develop oral care products, including electric toothbrushes.
Through this partnership, Colgate and Omron will produce new oral care products that contribute to improved oral health for consumers around the world, the companies noted.
The partnership this year will launch a line of electric toothbrushes based on Omron technology that will be marketed by Colgate. This marks an expansion into the electric toothbrush category for Colgate.
