Dr. Fresh has entered a new licensing agreement as the exclusive U.S. manufacturer and marketer of Angry Birds branded oral care products.
According to the company, the first of numerous products to be rolled out under the licensing arrangement will be the FireFly Angry Birds Squirt 'N Brush Tooth Foam, launching in the third quarter of 2012.
The FireFly Angry Birds Squirt 'N Brush Tooth Foam format represents a departure from traditional toothpaste, according to Dr. Fresh. Instead of being squeezed onto the brush, it is dispensed directly into the mouth, allowing for easier cleaning of hard-to-reach places and is especially user-friendly for kids who wear braces.
