The campaign includes billboard, radio, and print ads; a website that shows how poor oral health affects a person over a lifetime; and a Facebook app, according to a story in the Wichita Eagle.
The app will allow Facebook users to place a tag over their teeth in a photograph of themselves and can either post the photo to their wall or use it as their profile picture. For every person who uses the app (up to 2,500), the foundation will donate $1 to Give Kids a Smile, a program of the American Dental Association that will benefit Kansans
The foundation will use words such as "decay" and "gross" plastered across mouths on billboards and in other ads to get people's attention and give them some fact about the state's dental condition, the Wichita Eagle noted.
"Truth About Teeth" follows in the footsteps of two previous public-awareness campaigns by the Kansas Health Foundation: "Let's Take It Outside" in 1997, to fight second-hand cigarette smoke, and "Change Something," a promotion of good nutrition and physical activity among Kansans, in 2006.
