Dr. Fresh is in the process of installing a toothpaste manufacturing facility and expanding its mouthwash production at its Buena Park, CA, headquarters.
Sales of mouthwash products account for more than 10% of Dr. Fresh's revenues, and the current production facility is running at full capacity with orders through December 2012, according to the company.
The upgraded facility, expected to be up and running by the end of the second quarter of 2012, will feature a new high-speed rotary filler and will operate at three times the speed of present production. The new toothpaste manufacturing facility will accommodate production of several branded and private-label adult and children's toothpastes. It is scheduled to be completed by May 2012.
In addition to FireFly and licensed Aim, Close-Up, and Spider-Man mouthwashes, Dr. Fresh also manufactures Binaca breath drops.
