The Orabrush tongue cleaner can now be found at 3,500 Walmart stores throughout the U.S.
Since its launch in 2009, Orabrush has pursued an aggressive viral marketing campaign. The company currently has nearly 300,000 fans on Facebook, while its YouTube brand channel has more than 38 million views and over 150,000 subscribers.
"To my knowledge, there have been few, if any, products to go from no sales, online or offline, to full nationwide distribution by using YouTube videos in just two years," stated Jeff Davis, CEO of Orabrush, in a press release. "Online video is the core of our reverse marketing model. The unconventional approach we've taken creates high levels of awareness with consumers online, fosters demand for the product in stores, and forms retail partnerships to meet consumers' need for convenience."
This marks the first time the Orabrush will be carried in Walmart stores in the U.S. and brings the total number of retail locations carrying the Orabrush to more than 10,000 throughout the world.
