Do nicer smiles = more success?

Crest and Oral-B have released survey findings on the contributing influence of quality oral care among Hispanics.

The survey findings were released in conjunction with the launch of the new Crest & Oral-B Complete collection of toothpastes, toothbrushes, and floss.

The survey, which polled 2,000 Hispanic adults in the U.S., found that nearly 80% of Hispanic adults believe that people with nicer smiles are more successful. In addition, nearly 60% of the survey respondents said they would rather be confident about their smile than about their physical figure. The respondents also reported being less likely to leave home without brushing their teeth compared with other personal care routines, such as washing their face or combing their hair.

Unfortunately, education about good oral care is not always consistent within the Hispanic community, the survey found. Nearly four in 10 Hispanic adults nationwide admit to hiding their smiles because they are uncomfortable showing their teeth. In addition, more than 90% are worried about the health of their teeth.

To provide new opportunities for Hispanics to learn more about oral health and proper oral care, Crest plans to participate in upcoming festivals, including the following:

• Fiestas Patrias in Dallas (September 25)
• Sabor de Mexico Lindo in Los Angeles (October 8-9)
• Junta Hispana in Los Angeles (October 9) and Miami (October 23)