Now through September 27, Rite Aid is offering free educational guides, providing access to expert advice from pharmacists, and offering rewards for Rite Aid's loyalty program members who purchase common oral health products.
As part of the program, members of Rite Aid's free customer loyalty program wellness+ can earn $5 in +UP Rewards to use like cash toward a future Rite Aid purchase. The +UP Rewards print on the bottom of register receipts once $25 in select oral health products have been purchased.
Rite Aid's campaign is intended to show customers the importance of good oral health, according to the company.
"Oral health is a natural subject for patients to discuss with their Rite Aid pharmacist, who is one of the most accessible members of most patients' healthcare teams," said Robert Thompson, Rite Aid executive vice president of pharmacy.
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