Tom's of Maine has launched a natural fluoride toothpaste that is clinically proven to whiten teeth with a formula that contains no bleaching agents or artificial flavors, according to the company.
The Simply White toothpaste formula combines three naturally sourced silicas that combine to gently remove surface stains, the company said. The toothpaste contains no artificial preservatives or animal ingredients, and has not been tested on animals.
The toothpaste has earned the ADA Seal of Acceptance, a first for any natural whitening toothpaste, according to the company.
Simply White is available at retailers and online in Clean Mint and Sweet Mint flavors, at a suggested retail price is $4.99 for a 4.7-ounce tube. The product will begin arriving in stores in July.
