DrBicuspid.com announces 3M ESPE's exclusive sponsorship of its Hygiene Community

Nov 30, 2010

TUCSON, AZ--(PRWEB)--DrBicuspid.com, the fastest growing online dental news site, announced today the exclusive sponsorship of its online Hygiene Community by 3M ESPE. Updated daily, the Hygiene Community will be a primary news and information resource for dentists, dental assistants, and hygienists interested in the latest clinical research, technology, and trends in the delivery of oral hygiene care.

The Hygiene Community will focus on news and research in preventive products and techniques, infection control, the relationship between periodontal disease and systemic diseases and conditions, and the evolving role of the dental hygienist in the modern dental practice.

Visitors can reach the Hygiene Community directly at hygiene.drbicuspid.com or through a link on the DrBicuspid.com home page.

With the growing body of research demonstrating links between periodontal disease and numerous chronic and systemic diseases -- including diabetes, hypertension, Alzheimer's, cancer, stroke, heart disease, and rheumatoid arthritis -- the need for dentists, dental assistants, and hygienists to stay informed about these studies is on the rise as well. In addition, the advent of superbugs and viruses has made infection control an even higher priority for dental practices.

"Research continues to show the relationship between periodontal disease and such diseases as diabetes, cancer, and Alzheimer's. This puts increasing pressure on dental professionals to remain up to date on this information in order to properly educate and inform their patients," said Ashok Shah, general manager of DrBicuspid.com. "In addition, the need to ensure that underserved communities gain access to much-needed dental care is at an all-time high. We're extremely proud to partner with 3M ESPE to provide an online resource to help the dental team stay abreast of the changes in oral care research and delivery that are impacting their practices, and their patients, every day."

"3M ESPE partnered early on with DrBicuspid.com because of their innovative approach to providing news and educational resources to dentistry," said Karen Capiz, U.S. Marketing Manager, Prevention Portfolio, 3M ESPE. "This fits well with our ongoing efforts to enhance dentistry on the patient and provider side of preventive care through the development of products such as Clinpro<^TM 5000 Anti-Cavity toothpaste, which features 3M ESPE's unique tri-calcium phosphate technology to help prevent tooth decay. Our strategy has been to stay involved through our scientific innovations that answer vital demands in the dental industry."

About DrBicuspid.com

DrBicuspid.com is a division of IMV, Ltd. IMV Publishing operates websites targeted at vertical markets within the healthcare industry. DrBicuspid.com offers original feature articles, daily news, and educational information designed for today's dental professional and dental team members. The company's AuntMinnie.com site is the premier online information, transaction, and education site for the medical imaging industry.

Contact:
Kathy Kincade
Editor in Chief
DrBicuspid.com
415-908-3855
[email protected]

About 3M ESPE

3M ESPE manufactures and markets more than 2,000 products and services designed to help dental professionals improve their patients' oral health care. 3M Health Care, one of 3M's six major business segments, provides world-class innovative products and services to help health care professionals improve the practice and delivery of patient care in medical, oral care, drug delivery, and health information markets. For more information on the complete 3M ESPE line of dental products, visit the 3M ESPE website at www.3MESPE.com or call the 3M ESPE Technical Hotline at 1-800-634-2249. Products are available for purchase through authorized 3M ESPE distributors.

Contact:
Brooke Baxley
Karwoski & Courage Public Relations
612-342-9817