The Canadian Dental Association (CDA) and Provincial Dental Associations have hired advertising agency DDB Canada in Vancouver to develop a national awareness campaign to help Canadians understand the relationship between regular dental exams and their overall health.
"Our collective goal is to have the public recognize the important role that dentists play in their healthcare," said Andrew Jones, director of public affairs for the CDA, in a press release. "More patients need to understand the importance of the dental exam and how the diagnosis and treatment advice from their dentist relates to their overall health."
DDB Canada will begin immediately developing an integrated campaign that includes TV, radio, print, digital, and online components. The campaign is scheduled to launch in 2011.
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