In a bid to promote oral health in Ireland, Colgate-Palmolive is offering to refund customers 65 euros ($83) each if they make a visit to the dentist.
The offer is being made as part of the company's Oral Health Month 2010 initiative, organized in conjunction with the Irish Dental Association (IDA).
During September, the Oral Health Month "road show" will tour the country offering the public the chance to talk to advisers, who will demonstrate good brushing techniques.
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