Crest and Oral-B have launched a line of oral care products for tweens (8- to 12-year-olds) to help encourage healthy oral care habits.
"As tweens age and become more independent, they develop their own unique oral care needs," said Kelly Heaps, brand manager for Procter & Gamble, in a press release. "We found that adult toothbrushes were not always the best size for older children's mouths and adult rinse and toothpaste flavors were often too strong."
The Pro-Health For Me product line includes:
- Oral-B Pulsar Pro-Health For Me vibrating toothbrush
- Oral-B Pro-Health For Me CrossAction toothbrush
- Crest Pro-Health For Me fluoride anticavity toothpaste
- Crest Pro-Health For Me anticavity fluoride rinse
- Oral-B Pro-Health For Me floss picks
In addition, to help kids learn more about proper tooth brushing habits, Crest and Oral-B have created Yuck Mouth, an iPhone and Android app and online game.
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