Colgate, Hispanic association launch Oral Health Month campaign

Colgate-Palmolive has joined with the Hispanic Dental Association (HDA) to launch its Oral Health Month campaign, which will target the Hispanic community through bilingual oral health education materials and activities for the month of June.

During Oral Health Month, Colgate's flagship program, Bright Smiles, Bright Futures, will travel throughout the U.S. to provide free oral health education and dental screenings to children via mobile dental vans, the company said.

"Due to language barriers, lack of familiarity, and low dental insurance coverage levels, our Latino population continues to experience difficulty in accessing oral healthcare services and education," said Carla Kelly, general manager of U.S. multicultural marketing for Colgate-Palmolive, in a press release. "With an ongoing need for improved oral health among Hispanic Americans, we tailored our Oral Health Month campaign to address the needs of this ever-growing community."

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