Colgate-Palmolive has introduced Colgate ProClinical, a new line of "professionally inspired" daily toothpaste formulated with clinically proven technologies, according to the company.
The ProClinical line includes three variants: Daily Whitening, for removing surface stains; Daily Cleaning, for polishing teeth; and Daily Renewal for Enamel, for fortifying enamel.
ProClinical Daily Whitening contains clinically proven whitening technology, according to Colgate. The ProLuminex crystals whiten teeth by removing surface stains, while tartar-fighting ingredients work to keep stains from redepositing on teeth.
ProClinical Daily Cleaning is formulated with Prophy Silica microbuffers -- an ingredient similar to what dentists use, according to Colgate. The Prophy Silica, in combination with the high-cleaning silica in the formula, gives a unique whole-mouth clean feeling without a gritty feel, leaving teeth whiter and polished, the company noted. Its dual phosphate system works to remove tartar, and the formula fights cavities and helps remove plaque with regular brushing.
ProClinical Daily Renewal for Enamel contains a ProMinerals complex designed to strengthen tooth enamel by reinforcing weak spots and protecting teeth from food acids.
"The launch of Colgate ProClinical marks a significant advancement in premium oral care," stated Spencer Pingel, general manager of U.S. Oral Care for Colgate-Palmolive, in a press release. "Consumers, particularly women, continue to seek proven, professional-grade health and beauty solutions. New Colgate ProClinical responds to this trend by providing a new approach to daily oral care."
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