Philips debuts Sonicare FlexCare+ at ADA meeting

Philips Sonicare has launched FlexCare+, the latest addition to its line of power toothbrushes, at this week's ADA annual meeting in Honolulu.

The FlexCare+ is "specifically designed to motivate patients to achieve consistent oral homecare for improved gum health," the company said in a press release.

With features including a new Gum Care mode that provides two minutes of overall cleaning followed by one minute of gentle cleaning, FlexCare+ is clinically proven to improve gingival health in only two weeks, according to Philips Sonicare. FlexCare+ motivates patients by providing a positive brushing experience that they can feel and see, including an invigorating sensation, clean-feeling teeth, excellent stain removal, and less handle vibration, the company said.

Suggested retail price for the FlexCare+ is $189.99.

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