Dental software provider Planet DDS has named Tim Tyrell-Smith as its chief marketing officer.
Tyrell-Smith, who has more than 30 years of experience as a marketing executive, recently was the chief marketing officer at augmented reality-based software provider Help Lightning. Previously, he led marketing teams at Digital Map Products, LightBox, and Kareo.
He will develop marketing strategies for Planet DDS and report to the CEO, the company said.
