Office managers play a critical role in the development of successful dental practices. If a practice expects to maintain growth and profitability over an extended period, an effective office manager is key.
Make sure your office manager is focused on systems. For a practice to experience rapid and predictable growth, it is essential to have a systems-based and systems-focused office manager who can design, improve, and replace systems, as well as train the entire team in implementing them.
Don't forget about people. As difficult as it may be to master systems, it is far more difficult to learn how to manage people. People management is primarily about building the culture around a strong mission and creating a shared understanding of the practice's core values amongst the team. It's up to the office manager to continually drive the culture and help team members feel that they play a vital role in helping patients and improving people's lives.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email[email protected].
The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.
