One goal that we have always recommended is that practices increase production every year. This can be considered a definition of a healthy practice and gradually, any practice that increases annual production will become successful, provide an excellent return on investment to the doctors/owners, and be able to maintain that performance for the long term.
Set annual production goals. Practices that establish a specific goal for practice production, such as an 18% increase in the next 12 months, seem more likely to achieve it.
Don't give up. Almost any practice can increase production and performance by implementing the right systems, leadership, and customer service. There are hundreds of ways to increase practice production, and dentists need to become more familiar with the opportunities to enhance practice production and implement the appropriate strategies at the right time.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email[email protected].
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