What do Gen Z workers want from their dental practice?

As the youngest generation to enter the workforce, Generation Z (born roughly between 1997 and 2012) is significantly impacting the global economy and reshaping the way businesses operate, including those in the dental industry. Their unique characteristics and values are driving change in workplace dynamics, corporate culture, and technological integration.

Gen Z is quickly becoming a crucial part of the labor market. According to a 2023 report by the McKinsey Global Institute, Gen Z now comprises approximately 20% of the workforce in developed economies, a figure that will grow as more members of this generation enter the job market. In the U.S., it is estimated that by 2025, Gen Z will account for more than 27% of the workforce.

One defining trait of Gen Z is their digital fluency. Having grown up with the internet, smartphones, and social media, they are comfortable with technology. A 2024 survey by LinkedIn reported that 85% of Gen Z workers are highly proficient with digital tools and platforms, which makes them invaluable assets in an increasingly tech-driven world. Their comfort with technology is also linked to their ability to quickly adapt to new tools and trends, which is crucial for businesses to stay competitive.

Gen Z is the most diverse generation in history. Data from the Pew Research Center highlights that 48% of Gen Z in the U.S. identifies as non-white. This diversity brings a wealth of perspectives and ideas to the workplace, fostering a more inclusive and innovative environment. Companies that embrace diversity are more likely to attract and retain top talent, as a culture of inclusion can enhance employee satisfaction and loyalty.

Values play a significant role in the employment choices of Gen Z. A 2024 Deloitte survey revealed that 64% of Gen Z workers prioritize working for companies that align with their values, particularly regarding environmental sustainability and social responsibility. Gen Zers are pushing businesses to adopt more ethical practices and address issues such as climate change and social justice. Companies that demonstrate a genuine commitment to these values are more likely to attract and retain Gen Z talent.

So, knowing all of this, what do dental practices need to know about employing Gen Z workers? I asked Sarrah Rose, the CEO and founder of Elixr, an artificial intelligence-powered coaching app that helps its clients prioritize mental health to improve self-love, dating, and relationships (including working relationships), about Gen Z and their needs and desires in the dental practice.

You can see our conversation, including her tips to help you better understand Gen Z, in the video below. It's part of the "Dental Assistant Nation" podcast series, the longest-running weekly podcast devoted to dental assistants.