Continuing education (CE) is an essential part of dentistry that should be viewed as enhancing both the clinical and the business sides of the practice. Strategizing a CE plan each year allows dentists to identify the key areas for improving their and the dental team's personal knowledge and skills, all with the goal of enhancing the practice and patient care.
Choose the best educational format. Keep in mind that different educational needs benefit from certain formats. Clinical CE is frequently best undertaken in a hands-on course, while practice management CE can be accomplished via remote lectures. Take the time to think through which format is best suited for your budget and your team's individual circumstances.
Don't forget about your return on investment (ROI). Align your annual CE plan with your business plan, and select courses that will have the most impact on achieving your business goals. This approach will provide an excellent ROI of both time and money made in continuing education.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
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