Do's and don'ts for increasing production

It has been well established that one of the most important factors in dental practice success is production. Production is not just a number but a compilation of many actions, systems, and services that determine the level of production per year.

Add and properly promote a new service. The launch of a new dental service is an opportunity to add to practice production. To take full advantage of the production potential of adding a new service, it is critical that a marketing communications plan is developed and implemented.

Don't forget to reactivate all inactive patients. Inactive patients often make up 15% to 20% of a practice patient base. By working the reactivation system every day as a standard protocol and efficiently utilizing patient communication technology, the practice can reduce the number of inactive patients significantly within 90 days and keep their inactive patient percentage low.

Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].

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