One of the best ways to compete effectively as a dental practice -- even in a crisis -- is to treat patients with the highest level of customer service and respect. When people feel that you're going out of your way to create an outstanding experience, they develop a stronger loyalty to the practice that results in referrals, case acceptance, and positive reviews.
Connect with patients. A big part of customer service is communication. Be sure to reach out to your patients at least once a month to update them on new information about the practice, dentistry, or dental and health opportunities.
Don't let customer service decline because you're overwhelmed. After the shutdown, you may have found that things were extremely busy, chaotic, and uncertain for many months. Don't let that dampen your customer service. If patients feel your customer service has declined, they may decide to hold off on future visits for a while, or even change practices.
Dr. Roger P. Levin is the CEO of Levin Group, a leading dental management consulting firm, and one of the most sought-after speakers in dentistry. Levin has authored 65 books and more than 4,000 articles on dental practice management and marketing. You can sign up for the Levin Group Tip of the Day.
The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.
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