Do's and don'ts for increasing practice production

Most dentists don't believe it, but they can increase production by 30% to 50% in three years. They already work hard and can't imagine how many more hours they'd have to put in every week to achieve that kind of growth. Dentists are often limited by their current approach to the business of dentistry, not their hours. By identifying and rooting out system deficiencies, any practice can grow dramatically without demanding more time from the dentist and team.

Implement a new, high-capacity scheduling system. Make sure your schedule can handle an increase in productivity. With procedural time studies, improved coordination among your assistants and other changes, you'll discover "hidden" capacity that's been going to waste. When the following steps yield more production, your new scheduling system will be ready to accommodate it.

Don't forget to broaden your range of services. Unless you've done so recently, you could probably add some types of treatment to your list of services. Consider all your options -- whether need-based or elective, cosmetic or problem-solving, single- or multitooth, and performed by you or a hygienist. You'll probably find some that will benefit your patients.

Roger P. Levin, DDS, is the CEO of Levin Group, a leading dental management consulting firm, and one of the most sought-after speakers in dentistry. Dr. Levin has authored 65 books and more than 4,000 articles on dental practice management and marketing. You can sign up for the Levin Group Tip of the Day.

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