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Oral-B received the Cuspies award for Best New Consumer Product for its iO10 toothbrush at the Chicago Dental Society 2023 Midwinter Meeting, which was held February 23-25 at the McCormick Place convention center.
Kelly Heaps, vice president of Crest+Oral-B Professional, received the award. The iO10 with iOSense is the latest update to Oral-B's premium iO series of rechargeable toothbrushes. It has new oral health coaching features, including live coaching on brushing time, pressure, and coverage from the iOSense charger.