Colgate-Palmolive has launched a new initiative to encourage Latinas to focus on oral health and physical and mental well-being.
Partnering with Karent Sierra, DDS, formerly of the Lifetime TV series "Real Housewives of Miami," and others, the campaign will focus on women's empowerment and creating a healthy lifestyle. Dr. Sierra will share ideas on oral care routines on Colgate's bilingual Twitter account, @Sonrisa Colgate.
Others participating in the six-month campaign are nutritionist Chef Lala and yoga instructor Yudy Arias.
During National Women's Health Week (NWHW), May 8-14, the campaign will host an expert panel discussing empowerment and healthy lifestyles. Consumers are also being encouraged to share a "healthy selfie" on social media using the hashtags #MyColgateSelfie, #NWHW, and #SimplementeSaludable.
