Colgate has partnered with actress, best-selling author, and education advocate Danica McKellar ("The Wonder Years," "Dancing with the Stars") as part of this year's Smile for Picture Day.
The annual back-to-school campaign uses the tradition of school picture day to promote healthy brushing routines. During Smile for Picture Day, which runs through October, Colgate's fleet of mobile dental vans will travel to more than 150 elementary schools to provide free dental screenings to children in need.
In addition to encouraging proper brushing and regular dental checkups, parents can improve their kids' dental health by downloading the Colgate Tooth Defenders app. This educational app is available for free via iTunes or Google Play and is specially designed for children in kindergarten through grade 3 to help make fighting cavities fun through a series of games.
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