Johnson & Johnson has announced the sale of a custom-published book, "36½ Reasons to Laugh: A Slice of Life," to publicize its oral hygiene products Listerine and Reach Total Care, and raise money for the National Children's Oral Health Foundation: America's Toothfairy.
The illustrated book "is inspired by funny moments in everyday life -- including dating mishaps, office gaps, and family antics," the company said. ABC's "Desperate Housewives" star Doug Savant wrote the forward. The book tells children how to spend more time on the playground and less time in the dental chair.
For each book produced, Johnson & Johnson made "a generous donation" to the foundation, which helps to deliver comprehensive oral healthcare to low-income kids, the company said.
The books are on sale at Amazon.com and retail stores, and include coupons for Listerine rinses and Reach toothbrushes and floss.
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