AIM Dental Marketing releases market platform

2019 06 19 15 07 3264 News Ball 400

AIM Dental Marketing has launched a market performance tool called the Dental Marketing Dashboard.

The platform helps dentists and practice consultants better identify and track a practice's marketing efforts by aggregating information such as annual and lifetime patient value, the cost of acquiring more patients, and return on investment by tactic, the company said.

Practices do not need to be an AIM Dental Marketing client to use the dashboard, according to the firm.