Procter & Gamble has filed a lawsuit in federal court in Canada against Brushpoint Innovations, a private-label manufacturer and distributor of teeth-whitening products.
The lawsuit alleges that Brushpoint violated P&G's intellectual property by manufacturing and selling its private-label Advanced Whitening Dental Strips products.
This is the second patent-infringement case the company has filed in the last three months to defend its Crest Whitestrips product. In July, P&G sued Team Technologies, alleging that Team Technologies is violating P&G's intellectual property by manufacturing and selling its Oral Care Whitening Dental Strips and Ultra Whitening Strips products.
"P&G has made significant investments in the innovations behind our Crest Whitestrips products. We treat infringements of our intellectual property rights protecting these innovations very seriously," said Deborah Majoras, chief legal officer of P&G, in a press release. "By filing a lawsuit against Brushpoint Innovations, we are taking steps to protect this investment and our business."
