CompaniesProcter & GambleLatest from Procter & GambleHygiene ToolsIU earns U.S. landmark status for inventing fluoride toothpasteBy Melissa BuschOn April 4, the Indiana University (IU) Department of Chemistry was granted U.S. landmark status for pioneering the formula for fluoride toothpaste.April 8, 2024X-RayWhat were DrBicuspid’s top 10 stories of 2023?By Melissa BuschDrBicuspid's 10 most read stories of 2023 include life-altering injuries, lawsuits, and other breaking news.December 28, 2023Dental PracticeThe top 5 dental practice stories of 2023By Kevin HenryWhat dominated our dental practice section in 2023? This past year, our readers wanted to know more about cyberattacks and lawsuits.December 28, 2023Legal IssuesJudge tosses suit claiming Oral-B dental floss contains toxic PFASBy Melissa BuschA U.S. proposed class action lawsuit claiming that Proctor & Gamble’s Oral-B Glide dental floss contains harmful manmade chemicals has been dismissed.October 5, 2023Hygiene ToolsP&G launches color-changing toothpaste, brushes for kidsBy DrBicuspid.com staff writersProcter & Gamble (P&G) has launched Crest Kids Color Changing Toothpaste and a line of Oral-B color-changing themed toothbrushes.March 14, 2023Product UpdatesP&G's Crest debuts enamel-rehardening toothpasteBy DrBicuspid.com staff writersProcter & Gamble's (P&G) Crest has launched Crest Densify, a toothpaste that is designed to rebuild tooth density by remineralizing enamel.March 29, 2022Dental EducationAADOCR announces 2022 award recipientsBy DrBicuspid.com staff writersThe American Association of Dental, Oral, and Craniofacial Research (AADOCR) announced the recipients of multiple awards at its 51st annual meeting on March 23.March 23, 2022Hygiene ToolsCrest, Oral-B to celebrate Children's Dental Health MonthBy DrBicuspid.com staff writersOral-B and Procter & Gamble's Crest plan to mark Children's Dental Health Month in February by offering awards to pediatric and family dental professionals who promote oral health for underserved children.January 23, 2022Product UpdatesGrin, Oral-B team up to expand teledentistry offeringsBy DrBicuspid.com staff writersDigital orthodontic platform provider Grin has partnered with Procter & Gamble's Oral-B to expand teledentistry offerings to customers.January 11, 2022RestorationsMeet the Cuspies 2021 semifinal candidatesBy Theresa PablosThe list of candidates for the 2021 edition of the Cuspies, formerly known as the Dental Excellence Awards, is now available. This year's campaign includes more than 100 candidates across 12 categories.December 19, 2021Dental PracticeFTC cracks down on fake online reviewsBy Dr. Michael W. DavisThe U.S. Federal Trade Commission (FTC) is cracking down on fake online reviews, writes Dr. Michael W. Davis. The government agency sent a warning notice to more than 700 major U.S. companies, including numerous ones connected to the dental industry.November 15, 2021Oral-Systemic LinkOral-systemic health webinar scheduledBy DrBicuspid.com staff writersProcter & Gamble's Crest + Oral-B, the Smile Generation, and dental service organization Pacific Dental Services are hosting a webinar on oral-systemic health.June 15, 2021CosmeticDo you know all there is to know about teeth whitening?By Melissa BuschHydrogen peroxide can whiten teeth safely and effectively, with its only major setback being short-term sensitivity in some patients, according to a May 13 session at the California Dental Association's CDA Presents virtual convention.May 13, 2021InsuranceColgate-Palmolive to appeal decision on stain removal claimBy DrBicuspid.com staff writersColgate-Palmolive plans to appeal a decision by the Better Business Bureau's National Advertising Division recommending that it discontinue the claim that Optic White Renewal toothpaste "removes 10 years of yellow stains."March 11, 2021Product UpdatesCrest debuts whitening line in U.S.By DrBicuspid.com staff writersProcter & Gamble's Crest has debuted its Crest Whitening Emulsions leave-on teeth whitening treatment line, including an LED option, at retailers in the U.S.March 4, 2021